“Summer will end soon enough, and childhood as well.” ― George R.R. Martin, A Game of Thrones

I was disturbed to see this sign hanging in my local grocery store to support a non-profit campaign:

They want to "END CHILDHOOD"!!! What is this world coming to?

I did a double-take and found out that they actually want to end childhood hunger. 

Wow. Someone needs to go to design school.