Isn't it strange that while most people pay handsomely for healthcare, others have to be bribed to take their medicine?

Check out this article about paying people to take their medicine, stop smoking and lose weight. The idea is that it will save on healthcare costs in the long term.

I can understand the monetary incentives to help people stop smoking and lose weight. Those things take a great deal of will power, so extra motivation is appropriate. But do we have to pay people to take their medicine? I pay big bucks to fill my prescriptions. Maybe I should just threaten not to take my medicine and then they'll pay me to take it. This could be a new source of income...